by David Purdum, ESPN
The Vegas Golden Knights have terminated a brief partnership with UpickTrade, a company based in Mexico that sells sports betting picks, including on the NHL.
“The Vegas Golden Knights have ended their sponsorship agreement with UpickTrade. The organization will not have additional comments on the matter at this time,” the team said in a statement released Saturday afternoon.
“We are still in shock about the decision,” a spokesperson from UpickTrade told ESPN.
The partnership was the first sponsorship agreement between a Mexico-based company and an NHL club, according to the Knights, and also was believed to be the first deal between a professional sports franchise and a sports betting recommendation service. It lasted three days.
It was announced on Wednesday that UpickTrade would become the Official Picks Service Partner of the Knights and would be featured on team’s web and social media platforms as well as on the boards around the rink at T-Mobile Arena in Las Vegas.
“We are hopeful our fanbase will make UpickTrade.com a part of their sports betting pick process,” Mike Mungiello, vice president of global partnerships for the Knights, said in a release announcing the deal.
Carlos Lazo Reyes, CEO of UpickTrade, called the partnership a “historic moment in the sports betting market.”
Rest is here…
