by Brad Allen, Legal Sports Report
The NFL is on the hunt for its first vice president of sports betting.
According to a job description circulating among headhunters, the new role will oversee the league’s betting initiatives, focused on four pillars:
- Continuing to protect the integrity of the game.
- Advancing the NFL’s brand and reputation.
- Driving fan engagement globally.
- Growing the value of the NFL’s data and IP.
Is the NFL embracing betting?
The role is a sign of the league’s growing acceptance of betting, following its official data deal with Sportradar last year.
The NFL has historically been even more anti-betting than its pro brethren. The likes of the NBA, MLB and NASCAR already have betting and gaming-focused VPs. Also, the PGA Tour is close to hiring a similar role.
The job description also hints at the introduction of betting content into NFL media properties, historically a no-go for the league.
According to the job specification, the successful candidate will work with the NFL’s media department on the “distribution of content for gaming purposes and the integration of gaming products into the NFL’s platforms.”
The VP of sports betting would report into NFL chief strategy and growth officer Christopher Halpin. They should have a “deep understanding” of the sports betting and sports business landscapes, the description said.
Rest is here