Business of Betting Podcast, The Business of Betting
In April 2017, the Business of Betting podcast was launched, partly, with the objective to try something new in a space that is not dripping with innovation. That being the betting, gambling and wagering content space.
At that time and arguably still very much the same today, a typical betting content show (radio, tv, podcast etc.) is around 30min and consists of picks, tips, brief handicapping analysis, best bets, morals, locks and guarantees. This is then cut up into 30sec clips and reduced to 140 characters for broad distribution. By its very nature and putting aside the actual intent of the producer, betting content in 2019 is catered to the recreational bettor as an entertainment and fan/bettor engagement product.Don’t get me wrong, I am not critical of this approach and completely understand the business objectives producing this type of content for the proposed audience. In saying that, it is not necessarily sustainable in a world where there are no bandwidth barriers (unlimited YouTube videos and low-cost podcast creation to a worldwide audience) and no distribution barriers (social media and blog/website creation is inexpensive or free). Someone will always be able to do it better, cheaper, faster and more intelligently.
It is very difficult to truly know the answer but something like 1-3% of bettors (let’s go with 2%) are able to win long term. If you estimate that most of the 2% have no interest in sharing their secrets or models, you are left with a very select few that may share some of their information publicly and for the rest, they are in the 98%.
Rest is here…https://businessofbetting.com/2019/09/02/the-inherent-conflict-with-betting-content/
