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Nearly 73.5M American adults will bet on NFL this season, survey says

David Purdum, ESPN

More than 1 in 4 American adults could bet on the NFL this season, a significant increase from last year, according to survey results released Wednesday by the American Gaming Association.

Approximately 73.5 million Americans — 28% of the adult population — are expected to bet on the NFL this season, the survey indicated. The estimate is a 57.7% increase from the results of the AGA) survey in 2022 and is an example of the rapid growth sports betting has experienced over the past five years.

The United States is entering its fifth football season since legal sports betting began spreading around the nation. Licensed sportsbooks have launched in 34 states, including heavily populated jurisdictions such as Massachusetts and Ohio, which opened earlier this year. Kentucky also is rushing to launch betting for the NFL season.

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