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How’d The Book Do? — Sportsbook Translator Explains ‘We Did Okay’ And Other True Meanings

by Sportsbook Consigliere, SportsHandle

 

With the legalization of sportsbooks across the country, there are a lot of things about the business that are being discussed during football season. Whether it’s the sharp side or the square side is a weekly debate.  Line movement is discussed, analyzed and speculated upon with a fine tooth comb. Whatever information you seek to find, it’s pretty much out there. Whether it’s “good” info or not is a whole other story.

For so many of us in the business, these discussions have been going on for years. Who bet what. Or what is the public on. What does the book need. And after the games are played, how did the book do?

This is a tricky one. Nobody wants to hear that the book won. People don’t need a reminder that they lost. Except the know-it-all who was on the book side in most of the games of course.  That guy has all the answers.

Speaking of answers, the books have them as well. For years, bookies have been talking about this exact thing at meet ups and drop offs on Tuesdays and Wednesdays.  Now, we have fancy titles like senior oddsmakers, risk analysts and, the European influenced favorite, “trader.” By any name, the talk is the same. For those of you who don’t know, I can help you read “between the lines…”

Rest is here

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